Curating Content for Education Marketing
Everything you need to know about curating content to get noticed by prospective students and parents.Watch Promo
Every prospect has a number of questions about your school, let alone about the process of enrolling. Sometimes, we forget that there are a lot of questions and information that prospects need to make good decisions, and to even know what questions to ask. We can generate our own content, live out our brand, and communicate our differentiators, but at the end of the day, prospects need more information than we can generate on our own.
Enter content curation. There are so much information available on the internet to help your prospects in their journey. They don't have time to find it all, but if they could find a trusted source (you) to comb through that information and curate it for them, your provide a valuable service to them (and their influencers/family) that begins building a level of trust that your competitors don't have.
This course will teach you how to create a simple, semi-automated process to identify and cull that information on a regular basis to share with your prospective audiences. We'll cover where to find the content, how to organize that content, distribute it in social media and email newsletters. We will cover several inexpensive tools and share a proven process that works to build audience and trust.
As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.
In 2011, Caylor Solutions was created to combine the best practices of his corporate experience with the best and next practices for higher education. Bart’s mission is to help education clients thrive in an ever-changing landscape.
Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 25 years in web design and digital marketing, 20 years working with education clients.
Caylor Solutions currently works with many education institutions in both enrollment and development. Clients include private, public, community colleges, and K12. He also works with supporting education organizations such as the Lumina Foundation, Independent Colleges of Indiana, and others within for-profit and non-profit entities.
Skills include higher education consulting, digital marketing strategy as well as traditional marketing. Deliverables include content development, digital marketing materials, pay-per-click campaigns, multi-channel and search engine marketing.
Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.
He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.
His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.
Bart Caylor of Caylor Solutions has a rare and remarkable ability of staying current with technology, understanding its power, and explaining its potential benefit for educational institutions in a clear and engaging manner. I recently attended a day and a half workshop on marketing and tracked well with his trend analysis and recommendations. Now I am sharing these insights with my team and we are envisioning ways in which we can leverage relatively inexpensive initiatives to will create significant results. Educational institutions should be characterized by a substantial level of quality and sophistication in their approach to education, but can lag behind in business and marketing application. Caylor Solutions is helping us change this.
Michael B. Pawelke, DMin
Briercrest College and Seminary
Bart’s workshops bring light and clarity to the complexity of marketing institutions of Christian higher education. He moves from the fundamentals of crafting a value proposition to using social media effectively and lots in between.
He is very effective at what he does. His ideas and presentation are fresh, insightful and loaded with take-away tips for maximizing effectiveness and practical, affordable ways of getting your college’s message to the right audience.
Dr. Jeremy Lord
Retired Enrollment Marketer
Recently it was my privilege to attend a workshop presented by Bart Caylor of Caylor Solutions. Having been in higher education for over 40 years, I have attended 100's of workshops and sessions on various higher education topics.
I was immediately struck by Bart's comprehensive grasp of the important topics he was addressing as well as his insights and strategies for achieving positive and measurable outcomes. Furthermore, Bart communicated a clear understanding of the issues faced by Christian higher education.
Were I still in Christian higher ed administration, Bart is certainly someone I would invite to submit a proposal for addressing institutional branding or marketing issues as they may relate to websites, social media and other communication media. Bart is savvy and cutting edge!
Dr. Jim Barnes
Indiana Wesleyan University